It’s possibly the best 80’s montage of them all; yes, we’re talking about the training scene from Rocky IV where the underdog Balboa trains in a wooden hut in the Russian countryside while Captain Ivan Drago (aka, Dolf Lungren) pumps up on steroids and makes use of the world’s most sophisticated machines to tone his body.
Well, in MINI’s continued bid to taunt Porsche into a showdown at Road Atlanta, the fun-loving (and internet marketing savvy) folks at MINI have teamed up with the comedy geniuses at FunnyorDie to produce a parody of the epic montage that is sure to pump you up. It’s no surprise that the part of Rocky is played by a MINI and that those overly serious Russians are played by overly serious folks from Porsche.
And we thought the Ford Fiesta campaign was smart online marketing.
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